Prior to establishing ASH Photography in Santa Monica, CA, Alice served as a staff photographer for The NBC Network for 12 years. While at NBC, she worked with a Who’s Who of Hollywood, creating concepts and images for diversified advertising, publicity and promotion campaigns. She also traveled extensively for location coverage of movies and mini-series, shooting in such far off places as Russia, Thailand, Mexico, Australia, and throughout the U.S.

As a freelance photographer Alice shot editorial content for such magazines as Time, TV Guide, Los Angeles, and New West. She also contributed a regular column to The Los Angeles Times Magazine devoted to animals (you have to appreciate a three-legged sheep!)

After graduating from the Art Center College of Design in Pasadena, Alice worked with many of the top art directors in the record industry and was commissioned to shoot portraits and abstract concepts for such record companies as A&M, Capitol, and MCA among others.